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[Emerald] Exploring online advocacy mechanisms through self-presentation: a comparative analysis between e-commerce website customers

Pomie Post time 7 day(s) ago | Show all posts |Read mode
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journal：Marketing Intelligence & Planning

Authors：Muhammad Haroon Shoukat; Islam Elgammal; Mukaram Ali Khan; Kareem M. Selem

Published date：2025-3-4

DOI：10.1108/mip-10-2023-0524

PDF link：https://www.emerald.com/insight/ ... -2023-0524/full/xml

Article link：https://doi.org/10.1108/mip-10-2023-0524

Article Source：Emerald。


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