[Elsevier] How do consumers react to AI-generated green marketing content? A hybrid analysis using PLS-SEM and text mining

haiannh06 Post time 6 day(s) ago | Show all posts |Read mode
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journal:Journal of Retailing and Consumer Services

Authors:Cheng Zhou; Bing Jiang

Published date:2025-10-

DOI:10.1016/j.jretconser.2025.104431

PDF link:https://www.sciencedirect.com/sc ... 969698925002103/pdf

Article link:https://doi.org/10.1016/j.jretconser.2025.104431

Article Source:Elsevier BV


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