[Taylor&Francis] A meta-analytic review of self-benefit and other-benefit appeals in charity advertising

Hale147 Post time 6 day(s) ago | Show all posts |Read mode
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journal:International Journal of Advertising

Authors:Guolan Yang; Lewen Wei; Fuyuan Shen

Published date:--

DOI:10.1080/02650487.2026.2663751

PDF link:https://www.tandfonline.com/doi/pdf/10.1080/02650487.2026.2663751

Article link:https://doi.org/10.1080/02650487.2026.2663751

Article Source:Informa UK Limited


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