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[Emerald] BRANDING

therajatshahare Post time 2026-9-9 15:21:22 | Show all posts |Read mode
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journal：Marketing Intelligence & Planning

Authors：John Murphy

Published date：1988-4-1

DOI：10.1108/eb045775

PDF link：https://www.emerald.com/insight/ ... 8/eb045775/full/xml

Article link：https://doi.org/10.1108/eb045775

Article Source：Emerald。


Remark：https://www.emerald.com/mip/article-abstract/6/4/4/294541/BRANDING?redirectedFrom=fulltext

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