[Taylor&Francis] Brand purpose as an amplifier of brand loyalty? The mediating role of brand distinctiveness

ngocbichnguyen Post time 7 day(s) ago | Show all posts |Read mode
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journal:Journal of Strategic Marketing

Authors:Enya Henning; Julien Alain Nussbaum

Published date:2026-5-19

DOI:10.1080/0965254x.2026.2622975

PDF link:https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2026.2622975

Article link:https://doi.org/10.1080/0965254x.2026.2622975

Article Source:Informa UK Limited


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