[Wiley] Preservation, rejuvenation, or confusion? Changing package designs for heritage brands

ngocbichnguyen Post time 7 day(s) ago | Show all posts |Read mode
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Tạp chí: Psychology & Marketing

Tác giả: Ulrich R. Orth; Gregory M. Rose; Altaf Merchant

Ngày xuất bản: 2019-9-

DOI: 10.1002/mar.21215

Liên kết PDF: https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/mar.21215

Liên kết bài báo: https://doi.org/10.1002/mar.21215

Nguồn bài viết: Wiley .


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