[Elsevier] Do online sales channels save brands of global companies from consumer boycotts? A geographical analysis

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journal:Journal of Retailing and Consumer Services

Authors:Changju Kim; Woonho Kim; Shinya Nakami

Published date:2022-9-

DOI:10.1016/j.jretconser.2022.103069

PDF link:https://www.sciencedirect.com/sc ... 96969892200162X/pdf

Article link:https://doi.org/10.1016/j.jretconser.2022.103069

Article Source:Elsevier BV


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