[Other] Investigating the effectiveness of virtual influencers with regard to fostering customer purchasing intention: an empirical study in Ho Chi Minh City

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journalㄩJ. for Global Business Advancement

AuthorsㄩBao Trung Duong; Dinh Minh Tri Le; Thi Thanh Tra Nguyen; Van Anh Nguyen

Published dateㄩ2023--

DOIㄩ10.1504/jgba.2023.145698

PDF linkㄩhttp://www.inderscienceonline.co ... 04/JGBA.2023.145698

Article linkㄩhttps://doi.org/10.1504/jgba.2023.145698

Article SourceㄩInderscience Publishers


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