[Elsevier] Reduce Content or Raise Price? The Impact of Persuasion Knowledge and Unit Price Increase Tactics on Retailer and Product Brand Attitudes

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journal:Journal of Retailing

Authors:Luke Kachersky

Published date:2011-12-

DOI:10.1016/j.jretai.2011.08.001

PDF link:https://www.sciencedirect.com/sc ... 022435911000698/pdf

Article link:https://doi.org/10.1016/j.jretai.2011.08.001

Article Source:Elsevier BV


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