[SAGE] Cross-Platform Spillover Effect of Promotion: Evidence from the PCGameMarket

oliclaveau Post time 6 day(s) ago | Show all posts |Read mode
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journal:Production and Operations Management

Authors:Seongkyoon Jeong; Sanghoon Cho; Moonwon Chung

Published date:2026-8-

DOI:10.1177/10591478261421045

PDF link:https://journals.sagepub.com/doi/pdf/10.1177/10591478261421045

Article link:https://doi.org/10.1177/10591478261421045

Article Source:SAGE Publications


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