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[Emerald] Pay more attention to consumers: exploring customer acquisition strategies of large third-party sellers on e-B2C market

testing2233 Post time 6 day(s) ago | Show all posts |Read mode
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journal：Industrial Management & Data Systems

Authors：Xiaoling Li; Zongshu Wu; Qing Huang; Juanyi Liu

Published date：2024-4-12

DOI：10.1108/imds-01-2023-0059

PDF link：https://www.emerald.com/insight/ ... -2023-0059/full/xml

Article link：https://doi.org/10.1108/imds-01-2023-0059

Article Source：Emerald。


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