[Elsevier] Brand stereotypes, information processing, and consumer acceptance of Chinese automobiles: The moderating roles of perceived brand globalness and brand credibility in an emerging market

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journal:Journal of Retailing and Consumer Services

Authors:Quy Duy Do; Truong Xuan Nguyen; Bui Thanh Khoa

Published date:2027

DOI:10.1016/j.jretconser.2026.105074

PDF link:https://www.sciencedirect.com/sc ... 969698926003553/pdf

Article link:https://doi.org/10.1016/j.jretconser.2026.105074

Article Source:Elsevier BV


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