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[Emerald] How semiotic product packaging, brand image, perceived brand quality influence brand loyalty andpurchase intention: a stimulus-organism-response perspective

vms0509 Post time 6 day(s) ago | Show all posts |Read mode
This post will be closed automatically in 2026-09-13 10:19
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journal：Asia Pacific Journal of Marketing and Logistics

Authors：Anis Ur Rehman; Yasir Arafat Elahi

Published date：2024-12-2

DOI：10.1108/apjml-12-2023-1237

PDF link：https://www.emerald.com/insight/ ... -2023-1237/full/xml

Article link：https://doi.org/10.1108/apjml-12-2023-1237

Article Source：Emerald。


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