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[Emerald] The relationship between consumerengagement behavior andsales performance in e-commercelive-streaming: fromadynamic perspective

nuni2210 Post time 6 day(s) ago | Show all posts |Read mode
This post will be closed automatically in 2026-09-17 16:24
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journal：Marketing Intelligence & Planning

Authors：Zhang Bolun; Zhou Yan; Jiang Minghui

Published date：2026-5-7

DOI：10.1108/mip-10-2024-0728

PDF link：https://www.emerald.com/mip/arti ... -10-2024-0728en.pdf

Article link：https://doi.org/10.1108/mip-10-2024-0728

Article Source：Emerald。


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