[Taylor&Francis] Evaluating the efficacy of AI-Generated advertising: A cross-national analysis of customer responses on brand perceptions and customer engagement with evidence from Vietnam and Australia

chaungoc246 Post time 6 day(s) ago | Show all posts |Read mode
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journal:Journal of Global Scholars of Marketing Science

Authors:Khoi Minh Nguyen; Thong Minh Phan; Y Nhu Nguyen Tran; An Thuy Nguyen; Thi Ly Na Nguyen; Giang Huong Hoang; Thanh Thanh Tran; Ngan Thanh Nguyen

Published date:2026-4-3

DOI:10.1080/21639159.2026.2617659

PDF link:https://www.tandfonline.com/doi/pdf/10.1080/21639159.2026.2617659

Article link:https://doi.org/10.1080/21639159.2026.2617659

Article Source:Informa UK Limited


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