[Elsevier] An empirically derived taxonomy of retailer pricing and promotion strategies

Clara2an Post time 11 min. ago | Show all posts |Read mode
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journalㄩJournal of Retailing

AuthorsㄩRuth N Bolton; Venkatesh Shankar

Published dateㄩ2003-1-

DOIㄩ10.1016/j.jretai.2003.09.005

PDF linkㄩhttps://www.sciencedirect.com/sc ... 022435903000563/pdf

Article linkㄩhttps://doi.org/10.1016/j.jretai.2003.09.005

Article SourceㄩElsevier BV


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