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[Emerald] Enhancing participation intentions in online brand communities

thaonguyen1001 Post time 5 day(s) ago | Show all posts |Read mode
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journal：Marketing Intelligence & Planning

Authors：Vikas Kumar

Published date：2022-9-6

DOI：10.1108/mip-02-2022-0061

PDF link：https://www.emerald.com/insight/ ... -2022-0061/full/xml

Article link：https://doi.org/10.1108/mip-02-2022-0061

Article Source：Emerald。


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