[Taylor&Francis] The effects of brand revitalisation and retro branding on brand and purchase outcomes: the moderating roles of consumer nostalgia proneness and self-construal

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journal:Journal of Marketing Management

Authors:Pei-Chi Chen

Published date:2022-5-4

DOI:10.1080/0267257x.2021.2012233

PDF link:https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2021.2012233

Article link:https://doi.org/10.1080/0267257x.2021.2012233

Article Source:Informa UK Limited


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