[Emerald] Influence of packaging attributes of a new soft-drink brand on customer engagement, brand experience and purchase intention of young Saudi consumers

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journal:Young Consumers

Authors:Anisur Rehman; Adel Abdulmohsen Alfalah; Rajat Kumar Behera; Faraz Ahmad Abbasi; Asma Imtiaz

Published date:2026-7-1

DOI:10.1108/yc-01-2026-2932

PDF link:https://www.emerald.com/yc/artic ... -01-2026-2932en.pdf

Article link:https://doi.org/10.1108/yc-01-2026-2932

Article Source:Emerald


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