[Emerald] Sport rebranding: the effect of different degrees of sport logo redesign on brand attitude and purchase intention

chloetingng Post time 5 day(s) ago | Show all posts |Read mode
This post will be closed automatically in 2026-09-14 10:40
Reward10points

journal:International Journal of Sports Marketing and Sponsorship

Authors:Antonio S. Williams; Sungwook Son

Published date:2022-1-11

DOI:10.1108/ijsms-01-2021-0016

PDF link:https://www.emerald.com/insight/ ... -2021-0016/full/xml

Article link:https://doi.org/10.1108/ijsms-01-2021-0016

Article Source:Emerald


Remark:

Best Answer

Please approve

View Full Content

Reply

Use magic Donate Report

All Reply1 Show all posts
BJ030 Post time 5 day(s) ago | Show all posts

This post has been completed

Completed attachments will be deleted within 24 hours.
Reply

Use magic Donate Report

Return to the list