[Springer] From Nostalgia to Innovation: A Pilot Exploration on Emotional Attachment in the Rebranding of Legacy Brands

chloetingng Post time 5 day(s) ago | Show all posts |Read mode
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conference paper: Entrepreneurship and Human-Centric Business Strategies for Social and Economic ResilienceAuthor: Chia-Nung Li; Pei-Zhen Lee; Kuo-Pin Lai
Published date: 2026 - 6 - 18

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vol0nter Post time 5 day(s) ago | Show all posts

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