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[Emerald] The impact of logo change on brand loyalty with the mediating role of brand attitude

winnienguyen Post time 5 day(s) ago | Show all posts |Read mode
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journal：Management & Sustainability: An Arab Review

Authors：Ahmed Moustafa Maree; Yasser Tawfik Halim; Hosny Ibrahim Hamdy

Published date：2025-10-30

DOI：10.1108/msar-08-2024-0111

PDF link：https://www.emerald.com/insight/ ... -2024-0111/full/xml

Article link：https://doi.org/10.1108/msar-08-2024-0111

Article Source：Emerald。


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