[Elsevier] The role of brand equity in a new rebranding strategy of a private label brand

winnienguyen Post time 5 day(s) ago | Show all posts |Read mode
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journal:Journal of Business Research

Authors:Catarina Marques; Rui Vinhas da Silva; Nebojsa S. Davcik; Rita Tamagnini Faria

Published date:2020-9-

DOI:10.1016/j.jbusres.2020.06.022

PDF link:https://www.sciencedirect.com/sc ... 148296320303982/pdf

Article link:https://doi.org/10.1016/j.jbusres.2020.06.022

Article Source:Elsevier BV


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