[Taylor&Francis] Towards a model of social commerce: improving the effectiveness of e-commerce through leveraging social media tools based on consumers’ dual roles

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journal:European Journal of Information Systems

Authors:Xiaolin Lin; Xuequn Wang

Published date:2023-9-3

DOI:10.1080/0960085x.2022.2057363

PDF link:https://www.tandfonline.com/doi/pdf/10.1080/0960085X.2022.2057363

Article link:https://doi.org/10.1080/0960085x.2022.2057363

Article Source:Informa UK Limited


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