[Taylor&Francis] Personalization, value co-creation, and brand loyalty in branded apps: an application of TAM theory

syifanaslv Post time 5 day(s) ago | Show all posts |Read mode
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journal:Journal of Strategic Marketing

Authors:Gina A. Tran; Seth Ketron; Trang P. Tran; Robert Fabrize

Published date:2024-5-18

DOI:10.1080/0965254x.2023.2269946

PDF link:https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2023.2269946

Article link:https://doi.org/10.1080/0965254x.2023.2269946

Article Source:Informa UK Limited


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