[Elsevier] How e-WOM influences consumers' purchase intention towards private label brands on e-commerce platforms: Investigation through IAM (Information Adoption Model) and ELM (Elaboration Likelihood Model) Models

tranduchuytong Post time 5 day(s) ago | Show all posts |Read mode
This post will be closed automatically in 2026-09-14 15:24
Reward10points

journal:Technological Forecasting and Social Change

Authors:Sumit Kumar; Gyan Prakash; Bhumika Gupta; Giuseppe Cappiello

Published date:2023-2-

DOI:10.1016/j.techfore.2022.122199

PDF link:https://www.sciencedirect.com/sc ... 04016252200720X/pdf

Article link:https://doi.org/10.1016/j.techfore.2022.122199

Article Source:Elsevier BV


Remark:

Best Answer

Please approve

View Full Content

Reply

Use magic Donate Report

All Reply1 Show all posts
Georgee Post time 5 day(s) ago | Show all posts

This post has been completed

Completed attachments will be deleted within 24 hours.
Reply

Use magic Donate Report

Senior Member
  • post

  • reply

  • points

    6150

Return to the list