[Wiley] Consumers' relationship with mass prestige brands and happiness

sapna@123 Post time 5 day(s) ago | Show all posts |Read mode
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journal:European Management Review

Authors:Helena Nobre; Ajay Kumar; Minas N. Kastanakis; Justin Paul

Published date:2023-6-

DOI:10.1111/emre.12538

PDF link:https://onlinelibrary.wiley.com/doi/pdfdirect/10.1111/emre.12538

Article link:https://doi.org/10.1111/emre.12538

Article Source:Wiley


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