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[Emerald] Building love and brand evangelism in emerging markets

Hannii Post time 5 day(s) ago | Show all posts |Read mode
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journal：Strategy & Leadership

Authors：Hayford Amegbe; Nkululeko PraiseGod Zungu; Charles Hanu; George Amoako

Published date：2026-5-19

DOI：10.1108/sl-04-2025-0084

PDF link：https://www.emerald.com/sl/artic ... -04-2025-0084en.pdf

Article link：https://doi.org/10.1108/sl-04-2025-0084

Article Source：Emerald。


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