[Taylor&Francis] Explaining purchase intent via expressed reasons to follow an influencer, perceived homophily, and perceived authenticity

Taniamitu Post time 5 day(s) ago | Show all posts |Read mode
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journal:International Journal of Advertising

Authors:Heather Shoenberger; Eunjin (Anna) Kim

Published date:2023-2-17

DOI:10.1080/02650487.2022.2075636

PDF link:https://www.tandfonline.com/doi/pdf/10.1080/02650487.2022.2075636

Article link:https://doi.org/10.1080/02650487.2022.2075636

Article Source:Informa UK Limited


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