[Taylor&Francis] Consumer emotional ambivalence: a state-of-the-art review

KangMars10 Post time 5 day(s) ago | Show all posts |Read mode
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journal:Journal of Marketing Management

Authors:Paolo Antonetti; Carmen Valor Martínez; Ilaria Baghi; Helena V. González-Gómez

Published date:2026-2-12

DOI:10.1080/0267257x.2025.2526488

PDF link:https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2025.2526488

Article link:https://doi.org/10.1080/0267257x.2025.2526488

Article Source:Informa UK Limited


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