[Emerald] Influence of social media marketing on customer purchase intention in the fast-food sector in Uganda

Taniamitu Post time 5 day(s) ago | Show all posts |Read mode
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journal:British Food Journal

Authors:Philip Mubiru; Pramod Goyal

Published date:2026-5-28

DOI:10.1108/bfj-04-2025-0502

PDF link:https://www.emerald.com/bfj/arti ... -04-2025-0502en.pdf

Article link:https://doi.org/10.1108/bfj-04-2025-0502

Article Source:Emerald


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