[Taylor&Francis] Disclosing the ‘real’ flaws: how influencer negative self-disclosure enhances influencer authenticity

Taniamitu Post time 5 day(s) ago | Show all posts |Read mode
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journal:International Journal of Advertising

Authors:Jiyeon Lee; Eunice Kim

Published date:2025-11-17

DOI:10.1080/02650487.2025.2574818

PDF link:https://www.tandfonline.com/doi/pdf/10.1080/02650487.2025.2574818

Article link:https://doi.org/10.1080/02650487.2025.2574818

Article Source:Informa UK Limited


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