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[Emerald] Consumers' cultural identity under glocalization: Vietnamese consumers' global and national identities and their cross-cultural consumption

A.Pham Post time 5 day(s) ago | Show all posts |Read mode
This post will be closed automatically in 2026-09-15 15:44
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journal：Asia Pacific Journal of Marketing and Logistics

Authors：Ho Jung Choo; Ha Kyung Lee; Jiali Xie

Published date：2023-4-25

DOI：10.1108/apjml-10-2021-0740

PDF link：https://www.emerald.com/insight/ ... -2021-0740/full/xml

Article link：https://doi.org/10.1108/apjml-10-2021-0740

Article Source：Emerald。


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