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[Emerald] Unveiling the role of brand engagement in brand extension for masstige brands: functionality matters as much as fit

KimKhang123 Post time 3 day(s) ago | Show all posts |Read mode
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journal：Journal of Product & Brand Management

Authors：Alper zer; Mehmet zer; rem Buran; Esra Gen

Published date：2025-4-10

DOI：10.1108/jpbm-01-2023-4283

PDF link：https://www.emerald.com/insight/ ... -2023-4283/full/xml

Article link：https://doi.org/10.1108/jpbm-01-2023-4283

Article Source：Emerald。


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BJ030 Post time 3 day(s) ago | Show all posts

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