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[SAGE] Strengthening OTA brand equity through destination branding: The influence of anthropomorphic chatbots

Hannah1306 Post time 3 day(s) ago | Show all posts |Read mode
This post will be closed automatically in 2026-09-15 16:32
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journal：Journal of Vacation Marketing

Authors：Po-Yi Hsu; Edward C. S. Ku; Tang-Chung Kan

Published date：--

DOI：10.1177/13567667261483283

PDF link：https://journals.sagepub.com/doi/pdf/10.1177/13567667261483283

Article link：https://doi.org/10.1177/13567667261483283

Article Source：SAGE Publications。


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rdoca Post time Yesterday 22:32 | Show all posts

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