[Elsevier] Social media influencers: An effective marketing approach?

mm3103 Post time Yesterday 17:16 | Show all posts |Read mode

This post will be closed automatically in 2026-09-15 17:15

Reward10points

journal：Journal of Business Research

Authors：Keng-Boon Ooi; Voon-Hsien Lee; Jun-Jie Hew; Lai-Ying Leong; Garry Wei-Han Tan; Ai-Fen Lim

Published date：2023-5-

DOI：10.1016/j.jbusres.2023.113773

PDF link：https://www.sciencedirect.com/sc ... 148296323001315/pdf

Article link：https://doi.org/10.1016/j.jbusres.2023.113773

Article Source：Elsevier BV。

Remark：

Reply

All Reply0 Show all posts

mm3103 Lv.2

Junior Member

[Elsevier] Social media influencers: An effective marketing approach? Copy