[Taylor&Francis] Who Am I When I Buy Organic? Identity Construction Through Sustainable Consumption in Emerging Markets

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journal:Journal of International Consumer Marketing

Authors:Shivrinder Pal

Published date:--

DOI:10.1080/08961530.2026.2728971

PDF link:https://www.tandfonline.com/doi/pdf/10.1080/08961530.2026.2728971

Article link:https://doi.org/10.1080/08961530.2026.2728971

Article Source:Informa UK Limited


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