[Taylor&Francis] An Empirical Investigation of Parasocial Relationship Theory in the Context of Virtual Influencers

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journal:International Journal of Electronic Commerce

Authors:Rooth Shaji; Mona Mrad; Ying Wang; Kichan Nam; Jeff Baker

Published date:2026-7-3

DOI:10.1080/10864415.2026.2686042

PDF link:https://www.tandfonline.com/doi/pdf/10.1080/10864415.2026.2686042

Article link:https://doi.org/10.1080/10864415.2026.2686042

Article Source:Informa UK Limited


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