[Wiley] Normative influence and masstige purchase intention: Facilitators, inhibitors, and the moderating effect of celebrity endorsement

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journal:International Journal of Consumer Studies

Authors:Swati Gupta; Sahil Raj; Devinder Pal Singh; Amanpreet Singh; Minas Kastanakis

Published date:2023-5-

DOI:10.1111/ijcs.12897

PDF link:https://onlinelibrary.wiley.com/doi/pdfdirect/10.1111/ijcs.12897

Article link:https://doi.org/10.1111/ijcs.12897

Article Source:Wiley


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