[Emerald] Consumer perceived product innovativeness: scale development, calibration and validation

stormridge80 Post time 3 day(s) ago | Show all posts |Read mode
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journal:Journal of Product & Brand Management

Authors:Jean Boisvert; George Christodoulides

Published date:2026-7-3

DOI:10.1108/jpbm-10-2024-5546

PDF link:https://www.emerald.com/insight/ ... -2024-5546/full/xml

Article link:https://doi.org/10.1108/jpbm-10-2024-5546

Article Source:Emerald


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