[Taylor&Francis] Unlocking the persuasive power of virtual influencer on brand trust and purchase intention: a parallel mediation of source credibility

hiepnguyen9206 Post time 3 day(s) ago | Show all posts |Read mode
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journal:Journal of Marketing Communications

Authors:Papaporn Chaihanchanchai; Saravudh Anantachart; Nalinnipa Ruangthanakorn

Published date:2026-1-2

DOI:10.1080/13527266.2023.2301390

PDF link:https://www.tandfonline.com/doi/pdf/10.1080/13527266.2023.2301390

Article link:https://doi.org/10.1080/13527266.2023.2301390

Article Source:Informa UK Limited


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