[Elsevier] Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand

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journal:Computers in Human Behavior

Authors:Hyojung Kim; Minjung Park

Published date:2023-6-

DOI:10.1016/j.chb.2023.107703

PDF link:https://www.sciencedirect.com/sc ... 747563223000547/pdf

Article link:https://doi.org/10.1016/j.chb.2023.107703

Article Source:Elsevier BV


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