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[Emerald] When cool hospitality brand meets AI: exploring the matching effect of service agents and brand images on brand attitude

thaonguyen1001 Post time The day before yesterday 21:18 | Show all posts |Read mode
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journal：International Journal of Contemporary Hospitality Management

Authors：Yun Liu; Xingyuan Wang; Heyu Qin

Published date：2024-5-24

DOI：10.1108/ijchm-04-2023-0516

PDF link：https://www.emerald.com/insight/ ... -2023-0516/full/xml

Article link：https://doi.org/10.1108/ijchm-04-2023-0516

Article Source：Emerald。


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Sweetums33 Post time The day before yesterday 21:18 | Show all posts

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