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[Emerald] Unlocking the enigma of social commerce discontinuation: exploring the approach and avoidance drivers

ChristineLe05 Post time Yesterday 00:46 | Show all posts |Read mode
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journal：Marketing Intelligence & Planning

Authors：Sin-Er Chong; Xin-Jean Lim; Siew Imm Ng; Norazlyn Kamal Basha

Published date：2025-6-25

DOI：10.1108/mip-10-2023-0536

PDF link：https://www.emerald.com/insight/ ... -2023-0536/full/xml

Article link：https://doi.org/10.1108/mip-10-2023-0536

Article Source：Emerald。


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BJ030 Post time Yesterday 00:47 | Show all posts

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