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[Taylor&Francis] An integrated measure of eWOM usefulness in the leisure travel: conceptualisation, scale development, and validation

daisynguyen Post time Yesterday 11:37 | Show all posts |Read mode
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journal：Journal of Marketing Communications

Authors：Sanjeev Verma; Neha Yadav; Rekha Chikhalkar

Published date：2023-4-3

DOI：10.1080/13527266.2021.2004442

PDF link：https://www.tandfonline.com/doi/pdf/10.1080/13527266.2021.2004442

Article link：https://doi.org/10.1080/13527266.2021.2004442

Article Source：Informa UK Limited。


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