[Elsevier] When mass meets prestige: The impact of symbolic motivations, inspirations, and purchase intentions for Masstige products

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journal:Journal of Business Research

Authors:Mahnaz Mansoor; Justin Paul; Abid Saeed; Jun-Hwa Cheah

Published date:2024-4-

DOI:10.1016/j.jbusres.2024.114591

PDF link:https://www.sciencedirect.com/sc ... 14829632400095X/pdf

Article link:https://doi.org/10.1016/j.jbusres.2024.114591

Article Source:Elsevier BV


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