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[De Gruyter] Evaluation of Consumer Masstige Brand Relationship Between Generations

Binhcsc Post time Yesterday 13:14 | Show all posts |Read mode
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journal：Review of Marketing Science

Authors：Paula Rodrigues; Ana Sousa; Ana Pinto Borges

Published date：2025-10-20

DOI：10.1515/roms-2024-0061

PDF link：https://www.degruyterbrill.com/d ... /roms-2024-0061/xml

Article link：https://doi.org/10.1515/roms-2024-0061

Article Source：Walter de Gruyter GmbH。


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