[Other] Investigating the effectiveness of virtual influencers with regard to fostering customer purchasing intention: an empirical study in Ho Chi Minh City

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journal:J. for Global Business Advancement

Authors:Bao Trung Duong; Dinh Minh Tri Le; Thi Thanh Tra Nguyen; Van Anh Nguyen

Published date:2023--

DOI:10.1504/jgba.2023.145698

PDF link:http://www.inderscienceonline.co ... 04/JGBA.2023.145698

Article link:https://doi.org/10.1504/jgba.2023.145698

Article Source:Inderscience Publishers


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