[Elsevier] Marketing strategy implementation: Why is it so hard?

jakir_ete_ruet Post time Yesterday 16:06 | Show all posts |Read mode
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journal:Journal of Business Research

Authors:Neil A. Morgan; Ajay Menon; Bernard J. Jaworski; Giuseppe Musarra

Published date:2025-3-

DOI:10.1016/j.jbusres.2025.115231

PDF link:https://www.sciencedirect.com/sc ... 148296325000542/pdf

Article link:https://doi.org/10.1016/j.jbusres.2025.115231



Article Source:Elsevier BV。



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