[Elsevier] The effect of customer ethnocentrism and customer participation on global brand attitude: The perspective of Chinese customer

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journal:Journal of Retailing and Consumer Services

Authors:EunPyo Hong; JungKun Park; Pensri Jaroenwanit; Kampanat Siriyota; Arpasri Sothonvit

Published date:2023-1-

DOI:10.1016/j.jretconser.2022.103167

PDF link:https://www.sciencedirect.com/sc ... 969698922002600/pdf

Article link:https://doi.org/10.1016/j.jretconser.2022.103167

Article Source:Elsevier BV


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